Contagion heuristic

The contagion heuristic is a psychological heuristic leading people to avoid contact with people or objects viewed as "contaminated" by previous contact with someone or something viewed as bad — or, less often, to seek contact with objects that have been in contact with people or things considered good.

Blog posts

• The Laws of Magic by Annoyance

See also

• Connotation, Sympathetic magic
• Status
• Priming, Halo effect
• Crackpot